Page vs Profile
Facebook treats your base profile page very differently from a Fan Page. Switching to a Page will impact how often your posts are seen and by whom, as well as who can tag you and who you can tag.
It can be nice to maintain both a Fan Page and a personal Profile, so you can continue to use your Profile like a normal person, while keeping some distance between yourself and strangers/potential stalkers, but it’s important to understand how your interactions will change.
The Facebook algorithm is like the Colonel’s Secret Recipe, closely guarded, but we all kinda know what’s in there. Facebook serves your News Feed with posts based on who you’ve interacted with most - people you’ve messaged, Liked, commented or tagged recently and frequently; people who have Liked, tagged, messaged or commented on your posts; and if you use the Facebook app on your phone, it even combs who you communicate with via email and text; then it adds in a touch of random so you don’t just end up with a feed full of the same three people (though I did go through an 80% Mike Lawrence phase).
Pages are different, because they want you to buy advertising. If you don’t, your posts are severely limited. The base is that about 10% of the people who have Liked your page will see a post. As that post gets more likes, clicks and comments, it gets spread further… and that also raises the base reach of future posts. But not for long.
It also changes who can tag you. People posting from regular profiles can tag your Page all they want, but other pages (for example, Clubs where you are performing) may not be able to tag you in certain posts or photos.
Don’t just write, read!
Because of the way the Facebook algorithm works, don’t just be a bullhorn, read, Like and comment on other people’s posts - both because it helps them spread their posts and it’s good karma, but because it’ll help spread your posts as well. Plus, you don’t want to miss out of that cute video of a dog driving a car!
Facebook Also Has Lists
Facebook has a Lists feature, they have some built-in categories like Family and Close Friends, but you can make your own public or private lists as well. They can be helpful if you want to just spend an afternoon sifting through your college friends’ baby photos or high school friend’s angry political rants.. but probably the most helpful use for comedians is for sending invitations, because…
Use Events, but Stop inviting everyone to everything!
Stop kidnapping people into your Group!
Groups are a better way to spread the word about your show than a Page, but it’s even ruder to just add someone to your Group than invite them to your Event.
Okay, there’s your info and preaching about the platform we all love to hate!